Google is reportedly going to retire two of it's brands Blogger and Picasa.
This move according to them is to enable them prepare for their new brand 'Google+'.
Picasa and Blogger are Google acquisitions, although both
more after the jump
companies have been part of the Google empire for far longer. Picasa was acquired in 2004 and Blogger (co-founded by Evan Williams of Twitter) was acquired in 2003 and is one of the top 10 most visited websites in the world.
Although the rebranding could upset some existing customers, it also gives Google the ability to completely integrate both services into Google+.
The brand unification effort will be the largest in company history -- it's never renamed a property as large as Blogger. The popular blog creation service has been receiving a lot of extra love recently. In March, Google announced that Blogger would receive a major overhaul.
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